How to choose a theme for a corporate event and why?

SARAO Event Planning & Production • 21 de agosto de 2023

We know that selecting a theme for a corporate event can make a significant difference in attendees' experience and the overall impact of the event. SARAO presents you with some considerations for choosing an appropriate theme and the importance of doing so:


  • Event objectives: It is crucial to have a clear understanding of the corporate event's objectives and to answer the question, "What type of event is it, and what is its purpose?" The event's theme should align with the objectives to give it meaningful and effective significance.
  • Audience and company culture: Knowing your audience is important to select an appropriate theme. Consider the demographics of the attendees, their interests, and preferences, while also keeping in mind the company's culture and values. The theme should be consistent with the identity of the organization.
  • Originality and creativity: A unique and creative theme can make the event stand out and be more memorable for attendees. SARAO offers innovative ideas that differentiate from typical corporate events and generate enthusiasm among participants.
  • Relevance and timeliness: Choosing a relevant and timely theme is essential to maintain attendees' interest. With SARAO, you can incorporate current trends in the industry and the business world into the event's theme.
  • Flexibility and versatility: Choose a theme that is flexible and versatile enough to adapt to different aspects of the event, such as decoration, entertainment, activities, and presentations. With SARAO, you can count on a comprehensive organization for the development and production of your event.
  • Interaction and participation: SARAO helps you create activities or dynamics that align with the theme and actively engage participants.
  • Communication and marketing: Keep in mind that the event's theme should also be reflected in pre-event communication and during the event.
  • Impact on attendee experience: Remember that a well-selected theme can enhance attendees' experience and create a memorable and exciting atmosphere. SARAO aims to increase attendee satisfaction and strengthen the positive perception of the company.


Choosing an appropriate theme for a corporate event is essential to achieve event objectives. At SARAO, we help you create a memorable experience and maintain attendees' interest and participation.

With over 20 years of experience producing and designing events for international companies in Mexico, CONTACT US.

At SARAO, we understand that the right ambient design can transform an event
por SARAO Event Planning & Production 21 de abril de 2025
At SARAO, we understand that the right ambient design can transform an ordinary event into an extraordinary experience, impacting both client perception and guest satisfaction.
En SARAO, entendemos que la ambientación adecuada puede transformar un evento
por SARAO Event Planning & Production 21 de abril de 2025
En SARAO, entendemos que la ambientación adecuada puede transformar un evento ordinario en una experiencia extraordinaria, impactando tanto la percepción del cliente como la satisfacción del invitado.
At SARAO, we understand the importance of finding a venue that reflects the brand's identity
por SARAO Event Planning & Production 14 de abril de 2025
At SARAO, we understand the importance of finding a venue that reflects the brand's identity and ensures the event's success. Below, we share the key aspects to consider when selecting the perfect space.
En SARAO, entendemos la importancia de encontrar un venue que refleje la identidad de la marca
por SARAO Event Planning & Production 14 de abril de 2025
En SARAO, entendemos la importancia de encontrar un venue que refleje la identidad de la marca y garantice el éxito del evento. A continuación, te compartimos los aspectos clave a considerar para elegir el espacio perfecto.
At SARAO, we specialize in crafting themed experiences that enhance brand presence.
por SARAO Event Planning & Production 8 de abril de 2025
At SARAO, we specialize in crafting themed experiences that enhance brand presence. Let’s explore how branding influences event thematization and why it matters.
En SARAO, nos especializamos en crear experiencias temáticas que potencian la presencia de la marca.
por SARAO Event Planning & Production 8 de abril de 2025
En SARAO, nos especializamos en crear experiencias temáticas que potencian la presencia de la marca. Exploremos cómo el branding influye en la tematización de eventos y por qué es tan importante.
At SARAO, we stay ahead of emerging trends shaping the industry. Discover what's coming in thematiza
por SARAO Event Planning & Production 31 de marzo de 2025
At SARAO, we stay ahead of emerging trends shaping the industry. Discover what's coming in thematization this year!
En SARAO, estamos atentos a las tendencias emergentes que marcarán el rumbo de la industria.
por SARAO Event Planning & Production 31 de marzo de 2025
En SARAO, estamos atentos a las tendencias emergentes que marcarán el rumbo de la industria. ¡Descubre lo que viene en tematización este año!
In event planning, efficiency and user experience are key to success.
por SARAO Event Planning & Production 24 de marzo de 2025
In event planning, efficiency and user experience are key to success.
En la organización de eventos, la eficiencia y la experiencia del usuario son clave para el éxito.
por SARAO Event Planning & Production 24 de marzo de 2025
En la organización de eventos, la eficiencia y la experiencia del usuario son clave para el éxito.
Más entradas

Diseño y tematización de eventos predeterminados caracterizados por la eficiencia en el tiempo de montaje mediante elementos escenográficos plegables y modulares.

SARAO SMART

Dedica a la intermediación entre un expositor y un público dirigido y servicios P2P enfocados a convenciones, grupos y eventos corporativos.

SARAO ACTIVE

Enfocada a la venta de elementos decorativos y piezas escenográficas a medida.

SARAO STORE HOUSE

DISEÑO DE EVENTOS

Conoce cuál es nuestro proceso para diseñar el evento de tus sueños.

CONOCE MÁS